Schaeffler, as an official partner of the DTM, is a reliable pioneer in making mobility more efficient, intelligent, and sustainable. We fully accept this environmental responsibility and are constantly working to improve our game for both ourselves and our partners. As a result, we are dedicated to developing unique Schaeffler brand experiences and events that promote sustainability and innovation. Each curated concept provides guests with an insight into the power of motorsport as the sport shaping future mobility. To highlight the e-motion in mobility we also developed a mobile Schaeffler experience. Our adaptable and modular concept, which includes a foldable show truck, combines a new interpretation of the Schaeffler visual guidelines with digital immersion, allowing guests and partners to experience the brand, its products, and its commitment to innovation right at the heart of motorsport moments. In addition, we assist Schaeffler with hospitality project strategy, planning, and execution. For events such as Formula E and DTM, we provide creative brand experiences as well as activate guest programmes and employee and corporate hospitality.