female olympic athletes
Empowering female athletes through their stories and successes. MRV has sponsored a group of 12 female athletes on their way to the Olympic Games since 2020. #elastransformam (#theytransform) aims to inspire women to do whatever they want, to believe in their abilities, and to make their dreams a reality. Through storytelling, we helped to empower the present and future of women's sports in Brazil. The story was told from the athletes' perspective to put women at the heart of the narrative. We put together a female-forward protagonist team of twelve athletes with incredible stories from various sports. We curated the strategy, positioning, and content to share their story as they prepared for the games. Each athlete had a unique journey, but collectively, they inspired a nation.
ATHLETE & INFLUENCER STRATEGY
CAMPAIGN & MEDIA PLANNING
SOCIAL MEDIA STRATEGY
TRENDS & INSIGHTS
ATHLETE & INFLUENCER EXPERIENCES
For the 2020 Tokyo Olympics, we also created a newsroom to wrap up their road to the games. Our team covered the athletes’ Olympic journey in real time, 24 hours a day, seven days a week. Over 600 social media posts, millions of views, and top engagement placed MRV on the pedestal as one of the most engaged brands supporting women in sport.