female olympic athletes

mrv

Empowering female athletes through their stories and successes. MRV has sponsored a group of 12 female athletes on their way to the Olympic Games since 2020. #elastransformam (#theytransform) aims to inspire women to do whatever they want, to believe in their abilities, and to make their dreams a reality. Through storytelling, we helped to empower the present and future of women's sports in Brazil. The story was told from the athletes' perspective to put women at the heart of the narrative. We put together a female-forward protagonist team of twelve athletes with incredible stories from various sports. We curated the strategy, positioning, and content to share their story as they prepared for the games. Each athlete had a unique journey, but collectively, they inspired a nation.

Deliverables
ATHLETE & INFLUENCER STRATEGY
COMMUNICATION STRATEGY
CAMPAIGN & MEDIA PLANNING
SOCIAL MEDIA STRATEGY
TRENDS & INSIGHTS
ART DIRECTION
CONTENT CREATION
CONCEPT CREATION
GRAPHIC DESIGN
DIGITAL INNOVATION
MULTIMEDIA DESIGN
COPYWRITING
EVENTS
HOSPITALITY
BRAND MOMENTS
ATHLETE & INFLUENCER EXPERIENCES
DIGITAL EXPERIENCES

For the 2020 Tokyo Olympics, we also created a newsroom to wrap up their road to the games. Our team covered the athletes’ Olympic journey in real time, 24 hours a day, seven days a week. Over 600 social media posts, millions of views, and top engagement placed MRV on the pedestal as one of the most engaged brands supporting women in sport.

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uefa champions league

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY