infinite trails

adidas terrex

adidas INFINITE TRAILS provides a new and distinct trail running challenge unlike anything a runner has ever experienced. The competition is open to both beginners and pros, as well as individuals and teams. The relay race challenges teams to cover 100 kilometers across tough mountainous routes. We have activated the adidas INFINITE TRAILS across various outdoor destinations in Germany, Austria and Switzerland. Our objectives include strategically engaging adidas Runners communities and key influencers through inspiring events and retail activations in adidas stores and with key adidas partners. Through live activities such as outdoor workshops, holistically led education sessions, and adidas TERREX product testing, we empower adidas TERREX brand desire. As a result, outdoor enthusiasts have the most authentic experience with trail running, the right products, and the adidas brand.

Deliverables
COMMUNITY STRATEGY
CONCEPT CREATION
COMMUNITY EXPERIENCES
EVENTS
ATHLETE & INFLUENCER EXPERIENCES
IMAGINATION & INNOVATION
CONTENT CREATION
CONSUMER & PRODUCT EXPERIENCE
HOSPITALITY

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the sustainable cup

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY