the sustainable cup

adidas running

Starting with the Berlin Marathon, we changed the race and conceptualized „The Cup“- a revolutionary approach to empowering sustainability at sporting events. To reduce the number of plastic cups being used, we generated a strategy that introduced reusable silicon cups for runners throughout the event. The concept was activated and empowered with refill and return cheer stations along the course track and paved the way for sporting and large-scale events of the future.

Deliverables
SUSTAINABILITY STRATEGY
TRENDS & INSIGHTS
CONCEPT CREATION
GRAPHIC DESIGN
IMAGINATION & INNOVATION

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female olympic athletes

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY